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  • The Price Is Right

    06 February 2015

    This interesting article by Sophie Christie from the Telegraph>really demonstrates the mith surrounding the secondary ticket market & inflated ticket prices. Although she didn't mention us personally, we don't mind sharing this info with you.> A family outing to a show in the West End, or a ballet or opera at the Royal Opera House, is fast becoming as expensive as a short holiday abroad.> < Last year, Telegraph Culture reported on how the top ticket prices for a night at the theatre had tripled over the past decade, with premium seats for shows such as The Book of Mormon now costing as much as £152 each. Throw in the cost of programmes, drinks or a meal – let alone travel or hotel costs – and you could easily spend £500 for a family of four, and that’s without getting the best seats in the house.

    Prices like these helped box office takings in the West End top £585m in 2013.

    Tickets to see the ballet or opera are no cheaper. Premium seats for Swan Lake, for example, which is running until April at the Royal Opera House, cost £97.

    But there are ways to find cheaper tickets – you just need to know where and when to look, and in some cases be prepared to compromise on where you sit, or the date and time you visit

    One of the easiest ways to compare ticket prices for the West End is by using, which scans the best deals from some of the major ticket agencies, including Ticketmaster and Love Theatre.

    If you're prepared to be spontaneous, next-day tickets for bestselling shows such as Les Misérables can be as cheap as £15, including booking fees, for upper circle seats. Last-minute tickets are also available at the Telegraph Box Office.

    Buying tickets on an online ticket agency website can also be cost-effective.

    TheatreMonkey offers discounts on hundreds of plays, including The Lion King and Wicked. Tickets for Billy Elliot are currently selling for £29.70 for Monday to Friday performances, with seats in the Grand Circle. This is the cheaper seating at the top of the theatre.

    Buying tickets for the same seats directly from the theatre's website will cost £38.70.

    To make sure you're not paying good money for poor seats, check out Theatre Monkey's guide to the seats to buy or avoid in each venue.

    If you're out and about in London and don't have access to the Internet, TKTS, the "official" ticket booth of London, situated in Leicester Square, offers discount theatre tickets for the biggest West End shows, with the cheapest deals on plays showing on the day.

    Again, a performance of Billy Elliot on a weekday evening currently costs £37.70 for seating in the Dress Circle if you buy from TKTS, compared to the theatre door price of £66.20. However, because all the tickets come directly from the theatre, it is they who decide what price TKTS should sell the tickets for. That means that while the Dress Circle seats could be obtained for as little £37.70 at the time of writing, theatregoers at busier times might have to pay more. They should still get a discount of about 30pc though.

    The difference in price reflects how busy the particular performance is, so if it's almost at capacity, the theatre will raise the price. If it's not so busy they will reduce it as an incentive to get more customers through the door.

    All tickets must be purchased at the ticket booth, so beware possible queues at the weekend and during school holidays. You can go online to look at prices, but not to book.

    Get into London is an easy way of browsing for the cheapest theatre tickets, according to how much you want to spend; £40, £30, £20 or £10.

    For those only wanting to pay £10, you can currently buy tickets for the comedy Di and Viv and Rose at the Vaudeville Theatre; contemporary circus show Cirque Berserk at the Wimbledon Theatre and children's classic The Railway Children at Kings Cross Theatre.

    The National Theatre has partnered with Travelex to offer 100,000 tickets for £15 for performances this year including Everyman and Light Shining in Buckinghamshire and The Beaux' Stratagem. To be alerted to when the £15 tickets will go on sale, sign up to the National Theatre's free mailing list. Many theatres have such lists and it's worth signing up so you know as soon as discounted tickets are released. is also a good website to check for bargain theatre deals. Tickets for Thriller Live and One Man, Two Guvnors and Shakespeare in Love currently cost £10, while tickets for The Commitments cost £11.50.

    It's also worth checking StubHub, an online marketplace where people buy and sell tickets for sports events, concerts and the theatre. If someone is unable to attend a theatre performance they had previously booked and paid for, for instance, they can resell their ticket for the price they are happy to give it away for. Generally, as ticketholders are eager to get some money for the performance they are no longer able to attend, the ticket will be cheaper than the original price.

    At JustTheTicketStore we only use reputable ticket vendors to get you the best deals on theatre tickets in London & around the Uk.

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